Case Studies
Crafting an Adventure: How We Helped GlobeTrek Travel Inspire Wanderlust through Storytelling.
GlobeTrek Travel, a boutique travel agency, wanted to compile their team’s unique travel experiences into an engaging book that would inspire readers to explore the world. We transformed their stories into a polished, adventurous narrative that resonated with both travel enthusiasts and clients alike.
About GlobeTrek Travel
GlobeTrek Travel is a small, Boston-based travel agency that curates custom trips to off-the-beaten-path destinations. They aim to inspire meaningful travel experiences and a deep appreciation for global cultures, guiding travelers toward unique destinations.
The Challenge
With dozens of stories from team members, GlobeTrek faced the challenge of creating a cohesive book that maintained a consistent voice and theme. Without a structured book format, they risked producing a scattered narrative, weakening the book’s impact and appeal to potential readers.
The Solution
We worked with GlobeTrek’s team to select the most compelling stories, develop a unified tone, and build a chapter format that flowed seamlessly from one adventure to the next.
Implementation Process: Steps Taken
- Initial consultation to outline the book’s theme and audience
- Story selection and sequencing to build narrative flow
- Drafting and editing with team collaboration for authenticity
- Final review and assistance with design and layout for publication
Challenges Encountered in the Process
Achieving a cohesive voice was challenging, given the different writing styles among team members. We worked closely with each contributor to blend their voices harmoniously. The project was completed in five months, meeting the planned release date for a pre-holiday book launch.
Results & Outcomes
The book sold over 3,000 copies in the first two months, driving a 20% increase in inquiries for their custom travel services. Readers connected with GlobeTrek’s brand on a personal level, enhancing brand loyalty and recognition.
Client Testimonial
“Grant Writing Inc. brought our travels to life on every page. Their expertise helped us create a book that truly captures the spirit of exploration. ” – Anderson, CEO of GlobeTrek Travel.
Want to transform your brand’s story into a book? Contact us to discuss how we can bring your unique experiences to life. Schedule a consultation today!